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Charles M. Berger
Charles Martin Berger (1936–2008) was a business executive who created several well-known advertising campaigns for Heinz ketchup. He worked for Heinz for 32 years before moving on to become CEO of Scotts Miracle-Gro Company.〔 Berger died in 2008 at the age of 72 after a protracted illness.
==Education and early career==
Berger was born in 1936 in Wilkes-Barre, Pennsylvania to Edward and Sadie Berger.〔 He attended Princeton University where he graduated in 1958〔 and Harvard Business School where he earned his M.B.A. in 1960.〔 His father owned a drugstore in Scranton, Pennsylvania where it is said he learned about the power of branding.〔 Berger started his career at Procter & Gamble in 1960 before being offered a position by Heinz in 1964.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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